Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Managing people and setting objectives
For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
An example of the media project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
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Adopting the ‘big story’ approach
Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.
Trespass and journalism – scenario
In this scenario we discuss whether it is every justified for a journalist to trespass in order to gather information that helps the audience better understand the issue being covered.
Interviewing integrity – scenario
An editorial integrity scenario where a journalist on a large salary faces the dilemma of whether to compromise their editorial integrity, become a whistleblower, or resign. What would you do?